Showing posts with label Window Shopping. Show all posts
Showing posts with label Window Shopping. Show all posts

14 Jan 2014

4 Benefits and 5 tips to purchase electronic gadgets online

4 Benefits and 5 tips to purchase electronic gadgets online

In the present times, it is quite difficult to think of a life without electronic gadgets/widgets. With the help of latest techniques and innovations, these gadgets are being designed to suit customized requirements. However, it is quite difficult to get the latest information as everyday something new is being launched in the market. Apart from buying electronic gadgets online, you can also take help of internet to make yourself aware of the latest inventions in the world of electronic gadgets.

3 Popular types of electronic gadgets

While browsing through the online shopping sites, you can come across several such websites that display electronic items. Here are 3 popular types of such gadgets that you can easily find online.
  1. MP3 players – It is one of the most popular electronic gadgets that are available online. You can find a variety of MP3 players with various specifications.
  2. GPS devices – GPS (Global Positioning System) is a type of electronic device that is used for navigation. You can browse through the websites to look for voice navigation devices, barometer altimeter or portable real-time traffic information widgets.
  3. Mobile phones – It is probably one of the most common electronic gadgets that people search online. Just by browsing through the sites you can update yourself on the latest inventions. You can choose a variety of cell phones (such as, with cameras, internet capability, video gaming features, etc.) along with a number of service providers.
Apart from above, you can also search for gaming devices, massagers, and electronic organizers along with some other fun and novelty items.

4 Benefits of buying electronic gadgets online

Here are 4 benefits of buying electronic gadgets online.
  1. Latest information: As mentioned early, you can get latest updates on electronic gadgets simply by browsing online. You can read the reviews that will help in your purchasing decision.
  2. Saves time: It also helps you to compare prices without stepping out of your home. Moreover, you can purchase your chosen item with the click of a mouse. Thus, you can save a lot time as you don’t have to visit from one store to another.
  3. Lowest shipping charges: Some of the online retailers also provide you with the free shipping facility. All you need to do is simply pay a nominal amount for the delivery and the item gets delivered at your doorstep.
  4. Avoid taxes: Usually, you only need to pay sales tax when you purchase an item from a store that is located in your state. Thus, you can avoid paying taxes if you purchase an item from a seller located in a different state.

5 Tips to buy electronic devices online

Below are 5 tips that you can follow while buying electronic gadgets online. It will help you to avoid being a victim of online purchasing fraud.
  1. Always purchase items from secured sites, such as, the websites that have ‘http’ in front of the web address.
  2. Never rely only on email addresses; take down company details (such as, the address, the phone number, the fax number) from where you’re making a purchase.
  3. Take a print out of your order details along with the acknowledgement you’ve received.
  4. Choose uncommon passwords for making online purchase and try to keep them secure.
  5. Check your bank statement after purchasing an item online.
Apart from above, you should also check the company’s return policy while buying electronic gadgets online. Verify whether or not you can return the item and get full refund if you’re not satisfied with it. You may need to search for the return policy in the websites as it is not always displayed in the listing. It is advisable that you call the company if you have queries and purchase your items only if you get satisfactory answers. Follow these tips to get the best deal on your online shopping.



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16 Nov 2013

4 Steps to a Cracking Conversion Rate this Christmas: Step 2 – Turn Browsers into Buyers


  • In this series I'll be showing how to crank up your conversion rate by keeping visitors engaged every step of the way through your fashion retail website. This week’s focus – the browsing pages.

    Conversion, Ecommerce, Fashion, Retail, Window Shopper

    The window shopper. A perennial tease for high-street retailers. They will ransack and rummage, browse but not buy, and are always but a breath away from their signature catch-phrase, “I don't need help, I'm just browsing"…ugh.

    Online however, the window shopper has capacity to frustrate ten times as many people at once, most commonly seen flitting between numerous tabs, joyously humming and hawing over this and that. So it will come as no surprise that product pages are where fashion retailers see the highest level of customer drop-off.

    While converting each and every customer who touches down onsite is optimistic to the point of delusion, there are measures you can take to make the customer’s path through your site that much smoother – turning more browsers into buyers.

    Search and Filter
    Over the course of various studies and surveys, a lot of time and effort have been spent on how best to direct people around your product pages, and the results are…inconclusive. Some online shoppers prefer a search box, others prefer navigational tools. So the answer is - incorporate both.

    A search box that’s complimented by a filtering system will allow customers to best refine their aim, and explore your product range. It’s vital to make sure that both of these functions are strong, to cater for all shoppers. Shop the Look or Trend work very well for the trend-hunters out there, giving them confidence to build the outfit and choose their key pieces.

    Most importantly, avoid the “No Results Found” message at all costs. Appropriately tagging your products will help banish those three nasty words from your site for good. For instance it’s all well and good describing a dress onsite as a Florence Colour Block Dress in Cashmere, but if you don’t also tag it as Grey Dress then it will go unnoticed by the search function, hiding it from many of your less au fait users.

    Pictures with Personality
    Shopping is a tactile business and the inability to feel and play with the garments is a big drawback in shopping online. Fluid voluminous shapes enhanced with glittering embellishments, mosaic prints or metallic jacquard fabrics would all undoubtedly look great in your store, yet will such items of such personality be as fabulous online?

    They can, but not with a static jpeg.

    Images should be interactive, allowing customers to rotate and zoom in on the products as they please. This will give customers a more detailed look for sure, but in terms of judging how a piece sits and flows, there is no competing with video. ASOS are one of the industry benchmarks is this regard.

    Although they can’t fully replicate actually trying the garments on in store, having interactive images and a strong video display will take much of the risk out of the buying decision for the customer - making your product pages more engaging, which will always lead to more sales.

    Precise Placement
    Placing recommendations on product pages is a useful way to keep people on site. They remove the dead ends in the user’s journey while shining a broader light on your product range. But don’t use recommendations that will confuse the customer, or products that have limited sizes. Think about what has most likely drawn the customer to the garment in the first place (the hem-line, the neck-line, the colour etc) and select the accompanying pieces accordingly.

    Dressipi offer incredibly detailed personalization and recommend according to a customer’s finger print. Place product recommendations on newsletters and email marketing – not just on product pages.  Additionally you can help buyers complete the look by displaying supplementary products, not similar ones. Always point customers towards the upsell.

    Critique Chic
    Customer uncertainty is a very destructive force in the buying process, as most individuals enjoy justification before settling on an item - and that’s why product reviews are so valuable in ecommerce.

    ‘Social proof’ is the concept that people will conform to the actions of others under the assumption that those actions represent the right way to act. In other words - other people are doing it, I trust those people, so that's validation that I should also be doing it. Simplistic and borderline degrading for the human race, but in many cases true.

    Third-party validation is a very powerful motivator, and reviews will give your products an endorsement that’s beyond even your marketing team’s best campaign.
                                         
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