Almost everywhere you see, it seems that the Google Adwords Vs FaceBook advertising war has become one sided, too much for Google to handle anymore, but what exactly has happened that everybody seems to prefer Facebook advertising over Google Adwords? Does Google Adwords still have what it takes to challenge Facebook advertising? We will see in a minute.
Almost everywhere you see, it seems that the Google Adwords Vs FaceBook advertising war has become one sided, too much for Google to handle anymore, but what exactly has happened that everybody seems to prefer Facebook advertising over Google Adwords? Does Google Adwords still have what it takes to challenge Facebook advertising? We will see in a minute.Difference in Targeting
To start the comparison, let us first point out the similarities in both. Google Adwords as well Facebook advertising both uses geo-targeting, which means you will get advertisements that are relevant to your geographic location. But, Facebook uses the location which you have entered in Facebook profile, this is known as user-profiling. Google Adwords on the other hand uses the IP of your computer to determine your geographical location. Now, this is where Google loses its effectiveness. Most people have their IP addresses changed or rather shifted to places where the Internet Service Providers are located, which means the location is not accurate if it is purely based on IPs. Facebook’s approach is much better.
Longevity of Ads
Facebook advertising beats Google Adwords in that Facebook users get behind promoting ads they like. Facebook users are in a better position to influence their friends and ask them to spread the word. Since Facebook targets according to sex, location, preferences, education and language, the ads have a good chance of being popular among people belonging to the same group. Google Adwords on the other hand requires much knowledge of keywords and how to create them and stuff, which obviously takes much time too. Moreover, Google Ads are less visible and appear only as sponsored links, this lacks the human aspect of marketing the ads. It lacks the personal touch as well as interactivity that Facebook advertising creates with fan pages or groups.
Difference in Strategy
Next in this Google Adwords vs Facebook Advertising tussle, we will discuss what strategy most people apply while creating their ads. Facebook gives you the advantage of being more ‘specific’ about every single aspect in contrast with what Google provides. However, the downside of using FaceBook advertising is that your ad has to perform within a limited time, failing which Facebook will do everything to knock your ad of its site. People well versed with using facebook advertising suggest the use of CPM which ensures that your brand is in front of the eyes of the customers long enough for them to start looking and gradually liking it. The next thing that is suggested is making use of several ads rather than a few, experiment with what makes the right impression on facebook users, creates a long term relation with people and converts into those all important clicks.
Final Verdict
Without getting too deep into the technicalities of things, precisely we would like to say that Google is a bit demanding on your keyword skills, requires lot of patience and is costlier as compared to Facebook in several cases. Facebook on the other hand uses ‘out of the box’ targets which convert into successful clicks and brand recognition. On the other hand Google Adwords has the power of being useful to people who are much higher up the buying ladder, people who know what they are looking for rather than simple suggestions which facebook give people without regards for what the customer is already looking for, in simple words, Google Adwords have better appeal in terms of ads in context of what people are already buying.
To cut a long story short, Facebook wins this Google Adwords Vs Facebook advertising tiff with major brownie points, leaving Google much to do if they have to be cause problems for Facebook.
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